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Formula Home Buyers Privacy Policy
This privacy policy explains how Formula Home Buyers collects, uses, shares and protects your personal information when you use formulahomebuyers.ca, contact us, or sell a property to us. We follow Alberta’s Personal Information Protection Act (PIPA) and other Canadian privacy law that applies.
Who we are
Formula Home Buyers, 9405 Stein Way, Edmonton, AB T6R 0L6. Our privacy contact is Michael Matheson, owner: (587) 545-1238, formulahomebuyers@gmail.com.
What we collect
When you fill in a form, call, text or email us: your name, phone number, email address, the property address, when you’d like to sell, and anything you choose to tell us about the property or your situation.
When we view the property: notes and photos of the property’s condition, used to prepare your offer.
If you decide to sell to us: the information needed to complete the sale, such as the legal names of everyone on title, your lawyer’s details, mortgage and lien information, and what’s needed for the purchase contract. Much of this is exchanged between the lawyers.
Automatically, when you visit the website: technical information such as your device, browser, pages viewed, and how you arrived at the site, collected through cookies and similar tools (see “Cookies, pixels and advertising” below).
We don’t need, and don’t ask for, your social insurance number or banking details through the website.
Why we use it
- To contact you about your property and prepare your cash offer options
- To arrange the walkthrough and, if you accept an offer, complete the purchase with the lawyers
- To keep records of our conversations and transactions
- To understand how people use our website and to measure and improve our advertising
- To meet our legal, tax and accounting obligations
We only use your information for these purposes or others you agree to.
Who we share it with
We never sell or rent your personal information. We share it only with:
- Service providers who help us run the business: our customer management system (GoHighLevel), email (Google), website hosting, and analytics and advertising tools (Meta and Google). They may only use it to provide their service to us.
- People involved in a sale you agree to: your lawyer and ours, and where needed, title, survey or lending professionals.
- When the law requires it, for example to respond to a valid legal request.
Cookies, pixels and advertising
Our website uses cookies and similar tools, including the Meta Pixel and Meta Conversions API. They help us see which pages are useful and whether our ads lead to enquiries. When you submit a form, we may share a coded (hashed) version of your contact details with Meta or Google to measure our ads; they don’t receive your property details or notes.
You can block or delete cookies in your browser settings, adjust ad settings in your Facebook and Google accounts, or use Google’s opt-out tools for Analytics. The site still works if you block cookies.
Emails and texts
When you ask for an offer, we’ll call, text or email you about that request. We’ll only send marketing messages if you’ve agreed to receive them or the law otherwise allows it, and every marketing message lets you unsubscribe. To stop texts, reply STOP; to stop emails, use the unsubscribe link or tell us.
How long we keep it
- If you don’t sell to us: we keep your enquiry for [24 months] so we can follow up if your plans change, then delete or anonymize it. You can ask us to delete it sooner.
- If you sell to us: we keep transaction records for as long as tax and legal rules require [confirm with accountant, commonly at least 6 years in Canada].
- Website analytics: kept according to the settings of each tool.
How we protect it
We use password-protected accounts with limited access, the security features of our service providers, and secure handling of paper documents. Only people who need your information to do their job can see it. No system is completely secure, but if a breach creates a real risk of significant harm, we’ll report it to Alberta’s Information and Privacy Commissioner and notify you as required.
Your choices and rights
You can ask us to:
- show you the personal information we hold about you
- correct anything that’s wrong
- stop using it for marketing, or withdraw your consent (where this doesn’t affect a sale already under way or a legal requirement)
- delete it, where we’re not required to keep it
Contact Michael Matheson using the details below. We’ll respond within the time PIPA requires, generally within 45 days.
Contact and complaints
Michael Matheson, Formula Home Buyers 9405 Stein Way, Edmonton, AB T6R 0L6 (587) 545-1238 · formulahomebuyers@gmail.com
If you’re not satisfied with our response, you can contact the Office of the Information and Privacy Commissioner of Alberta
Changes to this policy
We may update this policy when our tools or the law change. The date at the top shows the latest version. Significant changes will be posted on this page.